American Heart Association
This article, which encouraged Americans to take practical steps to keep blood pressure under control, got 688 known media placements, including 109 in print. It reached all 50 states, over 18 million readers in print and over 26 million unique visitors on the sites. The most populous third of states produced 60% of placements. The Wealthiest 25% of states produced 44% of placements. For this article, 44% of placements were in the top 50 markets. The article was viewed 426 times on the NAPS site.
This AHA radio spot was broadcast nearly 300 times in 22 states with an audience of 12 million. 56% of placements were in the top 50 markets. 70% of placements were in the most populous third of states. 63% of placements were in the wealthiest 25% of states.
This AHA TV spot was broadcast 146 times in 10 states with an audience of 7 million.