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Discount Tire
Discount Tire released an article with statistics from National Highway Traffic Safety Administration about the incidence of injuries and fatalities due to improper tire care and offering tips for proper maintenance. This got 732 known placements, including 126 in print and appearing in all 50 states. The readership was 97 million and the sites it was on were viewed by 26 million unique visitors per month. Of all placements, 43% were in the top 50 markets, 62% were in the most populous third of states and 46% were in the wealthiest quarter of states. This was viewed 384 times on our site.
Car Care Council
Car care council released an article with expert advice about maintaining a car for better air quality. This got 722 known placements, including 117 in print and appearing in all 50 states. The readership was 47 million and the sites it was on were viewed by 29 million unique visitors per month. Of all placements, 42% were in the top 50 markets, 60% were in the most populous third of states and 42% were in the wealthiest quarter of states. This was viewed 398 times on our site.
Lexus
Lexus released an article with advice for those looking for an upscale road trip. This got 656 known placements in all 50 states. The readership was 8 million and the sites it was on were viewed by 27 million unique visitors per month. Of all placements, 45% were in the top 50 markets, 57% were in the most populous third of states and 31% were in the wealthiest quarter of states. This was viewed 451 times on our site.
Carfax
Carfax released an article with advice about buying a once-wrecked car. This got 1,196 known placements in all 50 states. The readership was 11 million and the sites it was on were viewed by 32 million unique visitors per month. Of all placements, 40% were in the top 50 markets, 61% were in the most populous third of states and 42% were in the wealthiest quarter of states. This was viewed 374 times on our site.
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